InLinks is an SEO tool that provides Entity-based Page & Site Optimization, Automated Internal Linking, Broader & Deeper Keyword Research, and Comprehensive Content Briefs. It uses an automated schema markup to better understand the main entities of the content so search engines can understand them.
InLinks is an SEO tool. It focuses on something called “entity-based SEO.” Think of entities as specific concepts or “things” – like a person, a product, or a city – not just keywords. The idea is that search engines like Google are getting smarter about understanding the actual meaning and context of your website’s content. InLinks uses AI, specifically Natural Language Processing (NLP), to figure out these entities on your site.
It then uses this understanding for several tasks.
Key AI-Powered Features
Here’s how InLinks uses AI:
- AI Writing Assistant: This isn’t just another AI writer. Before it even generates text (using OpenAI’s tech, by the way), InLinks analyzes the top-ranking search results for your target topic. It then creates a detailed content outline with headings and key points. You use this outline to guide the AI, so the content it produces is structured for SEO and covers important entities. You can then edit it, watching an SEO score change in real-time.
- note: Generic AI content often misses the mark for SEO. Guiding the AI with a SERP-analyzed outline is a solid approach. You’ll still need to edit and inject your brand’s voice, but it’s a starting point.
- Intelligent Content Optimization: As you write or edit, InLinks scores your content. It also shows you entities your page might be missing based on its knowledge graph and what competitors are covering. It looks at the top 10 Google results for your topic, identifies what they cover, and shows you gaps. It also clusters keywords by topic, which is more useful than a raw list.
- NLP-Driven Automated Internal Linking: Manually adding internal links is tedious. InLinks says its NLP understands the meaning of your pages and then automatically adds relevant internal links. It aims for natural-sounding anchor text, not just stuffing keywords. This usually involves adding a line of JavaScript to your site.
- Audience Finder & Named Entity Analyzer: It offers a tool to analyze what “tribes” or types of people might search for a phrase, going beyond basic demographics. The Named Entity Analyzer (free for limited use) scans a webpage, identifies entities, and can compare its findings to Google’s public NLP output. It also suggests schema markup, which is code that helps search engines understand your entities.
The Named Entity Analyzer is a good way to dip your toes into entity SEO without commitment. Understanding how Google (and InLinks) “sees” your page entities can be revealing. Automating schema is a plus for paid users.
How This Helps You, The Entrepreneur
If you’re a small business owner or indie hacker, you’re likely juggling many tasks.
- Saves Time: Automating content outlines, first drafts, and internal linking can free you up.
- Better Content Structure: The focus on entities and SERP analysis for outlines can lead to content that’s more comprehensive and better understood by search engines from the get-go.
- Competitive Insights: Understanding what your competitors rank for, and the topics they cover, gives you a roadmap to create better content.
- Improved Site Structure: Good internal linking helps search engines understand your site’s important pages and spreads link equity.
The core idea is to build topical authority. By thoroughly covering entities related to your business and interlinking them properly, you signal to search engines that you’re a knowledgeable source.
InLinks states a case study where a US company saw a “+440% in impressions and +52% in clicks 3 months after using InLinks,” attributing this to the AI Assistant and entity-optimized content. Those are significant numbers.
Alternatives: RankIQ, Squirrly SEO, SEOPress, Surfer SEO, Frase
