Making video ads is a notorious time suck. You either spend a fortune on a production crew or waste days trying to piece something together yourself. Arcads is a tool built to short circuit that process. You give it a script, and it uses AI to generate a video ad featuring a digital actor.
The whole process is straightforward. You write the ad copy, choose an AI actor from its library, and the system generates the video. This isn’t just a talking head on a blank background. The final product includes automatic captions, background music, and B-roll footage to match your script. If your script mentions “improving sales,” the tool might splice in a quick shot of a graph trending upwards.
The target audience here is pretty clear. If you’re a marketing team at a startup, an agency that needs to pump out ad variations for A/B testing, or a solo founder promoting a digital product, this is for you. The main benefit is speed and volume. You can test five different hooks for an ad before you’d normally have the first shot set up with a real camera.
A key question with tools like this is about the actors. Are they real? Arcads uses what it calls “AI Actors.” These appear to be digital likenesses of real people who have licensed their image for this purpose. This sidesteps some of the ethical messiness of deepfakes. The library offers a decent mix of ages and ethnicities in various settings, like sitting in a car, an office, or outdoors. You won’t find an actor for every conceivable niche, but there’s a practical selection for common ad scenarios.
You don’t get granular control over an actor’s every gesture or vocal inflection. You can’t tell them to raise an eyebrow on a specific word. You provide the script, and the AI handles the performance. The quality of the output I’ve seen is solid for its purpose, which is social media advertising. The lip-sync is generally accurate, and the voices sound natural enough to avoid being immediately tagged as robotic. It probably won’t win a Cannes Lion, but it’s more than capable of stopping a scroll on Instagram.
The final videos are yours to use for commercial purposes. This is a business tool, and the usage rights reflect that. It also supports multiple languages, which is a significant detail for anyone marketing outside of English speaking countries. Getting started is a matter of signing up and following the simple script-to-video workflow.
Features
- Creates video ads directly from a text script.
- Features a library of diverse, licensed AI actors.
- Offers various pre-set backgrounds like office, outdoor, and in-car settings.
- Automatically generates and adds subtitles to the video.
- Injects relevant B-roll footage based on the script’s content.
- Includes background music to complete the ad.
- Supports video generation in multiple languages.
- All created videos come with commercial usage rights.
